THE GLOBAL COMMUNITY OF JERUSALEM LOVERS

Wherever you are, you belong to Jerusalem.

Join a worldwide community that celebrates the city – wear its story, meet the people changing the world from it, and watch them on Proud to be J.

Join the J Community – freeWatch Proud to be J

One community. Four ways in.

  • 01 · Belong

    Free membership, city chapters around the world and a monthly letter from Jerusalem.

    Join free 

  • 02 · Wear it

    Jerusalem-branded design – from everyday hoodies to 18K gold J pendants by Jerusalem makers.

    Shop the J Store 

  • 03 · Discover

    Meet the World Changers – people from Jerusalem whose work repairs the world.

    Meet them 

  • 04 · Watch

    Proud to be J – a premium documentary series, coming to TV and streaming.

    About the series 

The people repairing the world – from Jerusalem.

Entrepreneurs, doctors, artists, chefs and spiritual leaders whose work reaches the whole world. Read their stories, follow their projects, support their causes.

Meet the World ChangersNominate a World Changer

J of GO(L)D Coin – J1111

A 22K gold coin, strictly limited to 11,110 pieces worldwide. Each coin weighs 28 grams, is individually numbered and comes with a signed certificate of authenticity – a bond with Jerusalem and the vision of Tikkun Olam, for generations.

The next edition is being prepared. Join the collectors' list to be the first to know.

Join the collectors' list

J Fine Jewelry by Tal Azulay

  • 18K Gold J Pendant, Purple Gemstone

    View 

  • 18K White Gold & Diamonds J Pendant

    View 

  • 18K White Gold J Pendant

    View 

The J Store

View all

We envision Jerusalem as a beacon that radiates unity, harmony and oneness – a living testament to the power of coexistence. Thank you for joining us on this journey.

Join the VisionWear the Power