Proud to be J
World Changers from Jerusalem
Proud to be J is a premium documentary interview series that reveals the people who are actively shaping Jerusalem as a global city of the 21st century — a city of innovation, compassion, creativity, and deep human responsibility.
This is not Jerusalem of slogans, conflict, or headlines.
This is a living, breathing Jerusalem — entrepreneurial, spiritual, diverse, and globally connected.
Through intimate, English-language filmed conversations, the series journeys across Jerusalem with visionary leaders from technology, social innovation, culture, food, film, and faith — individuals whose life stories, values, and impact are inseparable from the city itself.
Jerusalem is not a backdrop.
It is an active partner, a source of inspiration, and often the very reason these world-changing initiatives were born.
The Vision
In an era marked by polarization, fear, and disconnection, Proud to be J offers a new narrative:
Jerusalem as a global laboratory for Tikkun Olam — practical world-repair through action.
The series connects:
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Past and future
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Spirit and matter
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Local roots and global impact
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Vision and execution
Each episode is filmed across meaningful Jerusalem locations — homes, neighborhoods, institutions, startups, kitchens, studios, hospitals, and sacred spaces — telling a deeply human story of purpose, responsibility, and hope.
Featured & Intended Interviewees
Eli Beer
Founder & President, United Hatzalah
A social entrepreneur who transformed a personal moment of pain into a global life-saving model.
From Jerusalem’s narrow alleys to emergency response networks worldwide, his story shows how one city can teach the world the value of every second of life.
Erel Margalit
Founder & Chairman, JVP (Jerusalem Venture Partners)
Entrepreneur, investor, philanthropist, and visionary leader.
Margalit’s story weaves together Jerusalem’s spiritual depth with global innovation, positioning the city as a startup and media capital with a social conscience.
Jon Medved
Founder & CEO, OurCrowd
A pioneer of global equity crowdfunding who chose Jerusalem as the base for one of the world’s most influential investment platforms.
His episode explores Jerusalem as a bridge between capital, technology, values, and global responsibility.
Prof. Amnon Shashua
Founder & CEO, Mobileye
One of Israel’s most influential tech innovators.
From Jerusalem to the global automotive industry, Shashua’s journey reflects how deep thinking, ethics, and long-term vision can change how the world moves.
Assaf Granit
International Chef & Restaurateur
A Jerusalem-born culinary creator whose food tells the story of the city — bold, layered, emotional, and alive.
His episode explores food as culture, memory, and a language of connection.
Rama Burshtein
Film Director & Screenwriter
A unique female voice in Israeli cinema, creating spiritual, intimate stories rooted in Jerusalem.
Her work bridges faith, femininity, love, and silence — offering a rare cinematic language born from the city.
Itzik Krombi
Social Entrepreneur | Founder of a Haredi–High-Tech Integration Hub
A visionary working at the intersection of ultra-Orthodox society and the tech world.
His story reflects Jerusalem’s ability to create new social models without erasing tradition.
Why Now
Because Jerusalem stands at a historic crossroads.
Because the world is searching for hope with roots.
And because real change is being built quietly — by people who choose responsibility over noise.
The idea of a new world does not begin in abstraction.
It begins in Jerusalem.