Take a Piece of Jerusalem Home—Give a Piece Back to Build a New Jerusalem, a Symbol of Global Unity and Tikkun Olam.
Jerusalem is more than a city—it is a source of inspiration, a beacon of faith, and a symbol of resilience that has withstood the test of time.
In a unique collaboration, Israel’s top designers and artists are coming together to create exclusive collections under the J brand, capturing the spiritual and artistic essence of Jerusalem.
Each piece in these collections is a fusion of contemporary Israeli design and ancient tradition, allowing people worldwide to connect with the city's unique energy, history, and faith.
Through these creations, designers express their deep connection to Jerusalem, translating its timeless spirit into fashion, jewelry, home décor, and more.
By supporting these artists and designers, you are not only embracing the beauty and meaning of Jerusalem—you are also strengthening Israel’s creative economy, especially in the wake of the events of October 7. Every purchase directly supports Israeli designers, helping them continue their work and share Jerusalem’s story with the world.
Giving Back to a United Future
In a powerful act of solidarity and hope, 10% of all proceeds from every sale are donated to support the Jerusalem of Gold Conference, set to take place in Jerusalem on August 21, 2026.
This historic event will serve as a global gathering to celebrate the unity of the world, inspired by Jerusalem’s legacy of faith, resilience, and shared destiny.
By wearing, gifting, and cherishing these creations, you become part of something greater—a movement to rebuild Jerusalem not just in stone, but in spirit.